Client Background
Casa Bagno Italia S.r.l. is a Milan-based bathroom accessories company selling on Amazon IT and supplying OBI Italy's 56 stores. They specialize in design-forward bathroom products that appeal to Italian aesthetic sensibilities.
The Challenge
Italian consumers demand premium design quality. OBI Italy requires suppliers to pass rigorous quality audits and provide Italian-language compliance documentation. The market is highly competitive with strong local brands.
Our Solution
Jell Group developed exclusive Italian marble-effect and Carrara-inspired printed MDF toilet seats. Full Italian-language documentation, CE compliance, and OBI's quality audit requirements were met. Custom retail packaging with Italian design elements.
Partnership Timeline
Amazon IT Launch
6 premium MDF designs for Italian market
OBI Approval
Passed OBI Italy supplier quality audit
Marble Collection
Launched bestselling Carrara marble-effect range
4,500+ Units/Year
Supplying OBI's 56 Italian stores
Products Used
Client Testimonial
"In Italy, design is everything. Jell Group understood this from day one. Their Carrara marble-effect MDF toilet seats look absolutely stunning — customers on Amazon IT consistently rate them 4.7 stars. When we approached OBI Italy, Jell Group's quality documentation and CE compliance made the audit process seamless. We now supply all 56 OBI stores in Italy. The profit margins are excellent because the perceived value of these designs far exceeds the FOB cost. Jell Group is our most important supplier."
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