Client Background
Aussie Bath Supplies Pty Ltd is a Melbourne-based bathroom product distributor supplying Bunnings Warehouse (280+ stores) and selling on Amazon AU. They are a key player in the Australian bathroom accessories market.
The Challenge
Australia requires WaterMark certification for plumbing products and specific sizing for Australian-standard toilets. Bunnings Warehouse has strict vendor requirements and expects competitive pricing for their volume.
Our Solution
Jell Group provided WaterMark-ready MDF and UF toilet seats sized for Australian-standard toilets. Competitive bulk pricing for Bunnings' volume requirements, Australian-compliant packaging, and direct container shipping to Melbourne.
Partnership Timeline
Amazon AU Launch
Started with 6 models on Amazon Australia
Bunnings Approach
Bunnings buyer contacted after seeing Amazon success
National Rollout
Products in 280+ Bunnings stores
9,000+ Units/Year
Core bathroom supplier for Bunnings
Products Used
Client Testimonial
"Getting into Bunnings is the holy grail for any bathroom product supplier in Australia. Jell Group's quality and pricing made it happen. Their MDF toilet seats consistently meet Australian standards, and the eucalyptus wood grain design they created exclusively for us is a Bunnings bestseller. We started on Amazon AU and now supply 280+ Bunnings stores nationally. Jell Group handles the complexity of Australian compliance requirements seamlessly. Their competitive FOB pricing means we can offer great value at Bunnings' A$29-59 price points."
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