Client Background
Banheiro Express Ltda. is a São Paulo-based bathroom accessories company dominating MercadoLibre Brazil and Shopee Brazil. They focus on affordable, colorful bathroom products for the mass market.
The Challenge
Brazil's market demands extremely competitive pricing with colorful designs. Import duties are high, so FOB costs must be minimized. MercadoLibre's logistics network requires specific packaging dimensions and labeling.
Our Solution
Jell Group's PP toilet seat range offered the perfect price-quality balance for Brazil. Colorful designs in tropical themes, compact packaging to minimize shipping costs, and Portuguese-language instructions. Bulk container pricing kept landed costs competitive.
Partnership Timeline
First Container
5,000 PP toilet seats in 10 colors
MercadoLibre #1
Became top toilet seat seller on MercadoLibre
Shopee Expansion
Added Shopee Brazil as second channel
10,000+ Units/Year
Expanded to MDF range for premium segment
Products Used
Client Testimonial
"The Brazilian market is all about price and color. Jell Group's PP toilet seats hit both targets perfectly. We started with 5,000 units and quickly became the #1 toilet seat seller on MercadoLibre Brazil. Their 15-color PP range gives our customers incredible choice, and the FOB pricing allows us to compete even with Brazil's high import duties. When we wanted to add a premium segment, Jell Group's MDF tropical prints were an instant hit. Now we're expanding to Shopee Brazil and planning to enter Argentina and Chile through MercadoLibre."
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