Client Background
Heim & Bad Vertrieb GmbH is a Cologne-based home goods distributor supplying Kaufland (1,500+ stores) and REWE Group (3,700+ stores) with bathroom accessories. They are a major player in German grocery-retail bathroom product supply.
The Challenge
Kaufland and REWE operate on razor-thin margins with massive volume requirements. Products must meet German retail packaging standards, include multilingual EU labeling, and maintain consistent quality across hundreds of thousands of units.
Our Solution
Jell Group's high-capacity production lines handle the volume demands of Kaufland and REWE. Private label MDF toilet seats with German retail packaging, multilingual EU labels, and competitive bulk pricing. Quality consistency verified through batch sampling at the Germany warehouse.
Partnership Timeline
Kaufland Contract
Won Kaufland bathroom accessories tender
REWE Partnership
Added REWE Group as second retail chain
Volume Scaling
Scaled to 15,000+ units annually
2,000+ Stores
Products in 2,000+ stores across Germany
Products Used
Client Testimonial
"Kaufland and REWE are among the most demanding retail chains in Europe. Zero tolerance for quality issues, massive volume requirements, and tight pricing. Jell Group has delivered flawlessly for 6 years — 15,000+ units annually with literally zero quality complaints. Their Germany warehouse allows us to do batch quality checks before distribution to 2,000+ stores. The seasonal printed collections they create for us drive impulse purchases in-store. Jell Group is simply the best toilet seat manufacturer for German retail."
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