Client Background
Al Jazeera Sanitary Co. is a Riyadh-based sanitary products company supplying luxury hotels and selling on Noon — the Middle East's fastest-growing e-commerce platform. They are a key supplier for Saudi Arabia's Vision 2030 hospitality projects.
The Challenge
Saudi Arabia's Vision 2030 is driving massive hotel construction. Products must withstand 55°C+ temperatures, meet luxury hotel specifications, and be available in large quantities for project timelines. Noon marketplace requires Arabic-language listings.
Our Solution
Jell Group's UF toilet seats with luxury finishes (soft-close, chrome hinges) met 5-star hotel specifications. Heat-resistant materials, Arabic packaging, and project-based bulk pricing. Noon marketplace listings with Arabic product descriptions and professional photography.
Partnership Timeline
First Hotel Project
500 UF seats for Riyadh luxury hotel
Noon Launch
Started selling on Noon marketplace
Vision 2030 Projects
Won contracts for 3 major hotel developments
18,000+ Units/Year
100+ hotel projects, growing Noon presence
Products Used
Client Testimonial
"Saudi Arabia's Vision 2030 is creating unprecedented demand for quality bathroom fittings. Jell Group's UF toilet seats are our go-to for luxury hotel projects — they withstand 55°C+ temperatures without any warping or discoloration. The chrome hinge finish meets 5-star hotel standards. We've now completed 100+ hotel projects across Riyadh, Jeddah, and NEOM. On Noon marketplace, their products sell well to residential customers too. Jell Group understands the Saudi market — from the luxury requirements to the Arabic packaging needs."
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