Client Background
ASEAN Bath Trading Co., Ltd. is a Bangkok-based bathroom product distributor selling on Lazada and Shopee across Thailand, Vietnam, Malaysia, Indonesia, and Philippines. They are one of the largest toilet seat sellers in Southeast Asia's e-commerce market.
The Challenge
Southeast Asia's e-commerce market is extremely price-sensitive with diverse country requirements. Lazada and Shopee have different logistics networks across 5 countries. Products need to be lightweight for affordable shipping.
Our Solution
Jell Group's PP toilet seat range offered the ideal price point for ASEAN markets. Lightweight packaging minimized shipping costs, and direct container shipping to Bangkok hub enabled distribution across 5 countries. Multi-language packaging (Thai, Vietnamese, Malay, Bahasa) included.
Partnership Timeline
Thailand Launch
Started on Lazada Thailand with PP range
Vietnam & Malaysia
Expanded to 3 ASEAN countries
5 Countries
Added Indonesia and Philippines
15,000+ Units/Year
Dominant position across ASEAN e-commerce
Products Used
Client Testimonial
"Southeast Asia's e-commerce market is booming, and Jell Group helped us capture it. Their PP toilet seats are perfectly priced for Lazada and Shopee's value-conscious customers. We started in Thailand and now sell across 5 ASEAN countries — 15,000+ units annually. The lightweight PP material keeps shipping costs low, which is critical for cross-border e-commerce in this region. Jell Group's multi-language packaging covers Thai, Vietnamese, Malay, and Bahasa. They're our exclusive toilet seat supplier for all of Southeast Asia."
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