Client Background
BathDirect UK Ltd started as a home-based eBay business in Manchester and has grown into a successful multi-channel e-commerce operation selling on eBay UK and Amazon UK. The founder started with just £2,000 investment.
The Challenge
Starting an e-commerce business with minimal capital. Needed a supplier offering small minimum order quantities, competitive pricing for eBay's price-sensitive market, and UKCA-compliant products for post-Brexit UK.
Our Solution
Jell Group offered a low 200-unit MOQ for the first order, with UKCA-compliant MDF toilet seats and professional product photography. As the business grew, they provided volume discounts and priority production scheduling. UK warehouse stock enabled next-day delivery.
Partnership Timeline
eBay Start
First 200 units, home-based operation
Amazon UK Added
Expanded to Amazon UK with FBA
£250K Revenue
Reached £250K annual revenue milestone
8,000+ Units/Year
Full-time business with warehouse
Products Used
Client Testimonial
"I started BathDirect from my spare bedroom with just £2,000. Jell Group made it possible by offering a 200-unit minimum order — most manufacturers wanted 5,000+. Their MDF toilet seats were perfect for eBay UK's price-conscious buyers. Within two years, I was doing £250K in annual revenue across eBay and Amazon UK. Now I have a proper warehouse and sell 8,000+ units a year. Jell Group grew with me — from small orders to full containers. Their UKCA compliance saved me the headache of post-Brexit certification. Best decision I ever made."
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