American Bath Essentials Inc.
USA · 15,000+ units/year
Client Background
American Bath Essentials Inc. is a New Jersey-based bathroom product company selling on Amazon US, Wayfair, and Home Depot's online marketplace. They focus on premium toilet seats for the American residential market.
The Challenge
The US market requires CARB2 (California Air Resources Board) compliance for MDF products, specific UPC barcoding, and EPA-compliant packaging. Home Depot's vendor requirements are among the strictest in US retail.
Our Solution
Jell Group provided CARB2-certified MDF toilet seats with UPC barcodes, EPA-compliant packaging, and US-standard elongated/round sizing. Products were shipped to US 3PL warehouses for FBA and Wayfair CastleGate fulfillment.
Partnership Timeline
Amazon US Launch
10 MDF models with CARB2 certification
Wayfair Onboarding
Added Wayfair with CastleGate fulfillment
Home Depot Online
Approved for Home Depot marketplace
15,000+ Units/Year
Top seller across three US platforms
Products Used
Client Testimonial
"Breaking into the US market with toilet seats is challenging — CARB2 compliance alone stops most Chinese manufacturers. Jell Group had it covered from day one. Their CARB2-certified MDF seats passed every test, and their team helped us navigate Home Depot's strict vendor requirements. We now sell 15,000+ units annually across Amazon US, Wayfair, and Home Depot. The elongated/round sizing options cover 95% of American toilets. Jell Group's competitive pricing allows us to compete with established US brands while maintaining healthy margins."
Get Similar Results
Contact our B2B specialists today for a tailored solution for your market.
REQUEST A QUOTEContact Sales Team
Our Certifications
Insights & Resources
Explore our latest articles related to Amazon US, Wayfair, Home Depot selling and USA market insights.
Ready to Start Your Partnership?
Join American Bath Essentials Inc. and our other successful partners worldwide.