
Sanitair Groothandel B.V. is an Amsterdam-based bathroom wholesale company operating on Bol.com — the Netherlands' largest marketplace — and supplying Blokker retail stores. They focus on quality bathroom accessories for the Dutch and Belgian markets.
Bol.com requires detailed product data feeds with Dutch-language content, EAN codes, and specific logistics requirements. Finding a manufacturer who could provide marketplace-ready product data alongside quality toilet seats.
Jell Group provided complete Bol.com-ready product packages: MDF toilet seats with Dutch-language descriptions, EAN barcodes, Bol.com-formatted product data sheets, and packaging optimized for Bol.com's logistics network. Stock held at Netherlands distribution center.
Launched 10 MDF models on Bol.com
Added Blokker retail chain as customer
Became #3 in Bol.com bathroom category
Expanded to 25+ SKUs across both channels
"Jell Group understands the Dutch market better than any other Chinese manufacturer I've worked with. Their Bol.com-ready product data packages save us hours of work — everything from Dutch descriptions to EAN codes is prepared. We're now the #3 bathroom seller on Bol.com, and our Blokker supply contract keeps growing. The quality consistency is remarkable — every shipment matches the samples perfectly. Their Netherlands distribution center means we can offer next-day delivery to Dutch customers."
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